Instagram is one of the largest social media platforms across the web. As such,it’s one of the most ideal marketing platform online businesses can use. It’s great for building a huge,loyal following because it’s highly targeted and makes full use of visuals to connect to an audience. So,as a digital marketer that has acquired global and local SEO training,how can you capitalize on this platform to promote your brand? Here are some steps you should consider:

Post regularly,but not too much

Instagram’s algorithm focuses on recency. The newer the post,the more chances it will show up on your followers’ feeds. So,before posting a new content,consider how many of your followers are most likely online. Once you’ve figured out the right timing to post an update,your followers will see it,give it a “like,” and leave a comment. While it’s important to be consistent,make sure it’s not at an overwhelming amount. Prepare a content calendar so you can keep track of how often you post.

Make Full Use of Hashtags

Instagram has had a lot of changes since it was launched in 2010. But,one thing remains the same – hashtags are still important! By using the right and relevant hashtags,you’ll be able to connect to a newer,wider audience,which can mean more followers,more engagement,and more customers that will support your brand.

Engage With Your Followers – Literally!

If your followers leave a comment or a question on your post or send you a direct messsage,take the time to respond to them. It’s called a social media platform after all,so be social! Make your audience feel that they’re actually talking to real people and not just a brand. You’re reaching out to them through your posts,so when they respond,engage with them. This will reflect positively on your brand.

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When you’re creating content that aims to boost your lead generation strategy,you want to be mindful of the intent behind each write-up. You may be creating the longest articles for your blogs,but if they don’t serve a purpose,they might just go to waste.

For some who already have an idea about your product and who just needs a little push,you may direct them to checkout. For those who are learning about your product for the first time,however,you’ll want to be a source of information. Here’s how a lead generation company suggests you finetune your content to be informative rather than a hard sell.

Address a Pain Point

The most important part of your content should be its topic. Rather than just explaining why customers need your product,offer a solution to a pain point. You can think of topics to write about depending on queries and comments you see on your social media account,and turn them into informational pieces of content. You can gently remind customers that your product is there to help with their problem,but try not to be too forceful with your approach.

Keep the Brand Mention to a Minimum

If you are mentioning your brand every other sentence and telling customers to buy,you are doing too much of a hard sell. This will be annoying to read for a casual reader who is just curious and weighing their options. Leave the brand mention and call to action at the end of the article,or perhaps in the most relevant subheading that discusses in detail how your product can solve a customer problem.

Provide Complete Details

An informative article cannot just skim through the topic you are trying to discuss. You want to be as detailed as possible. You want your content to be easy to read and provide actually helpful information. You also want the information presented in bite-sized chunks. All of these will add to the readability and likeability of your content.

When it comes to brand mentions,there’s a fine line separating hard-sell and soft-sell. Be a friend to your readers by offering good advice first and foremost.

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One of the ways to keep your business top-of-mind in this trying time is by setting up webinars. Those who have established themselves as an authoritative figure in their niche will want this opportunity to remind people of their position. Meanwhile,those who are just starting out can show everyone stuck at home that they are also worth a look.

For your webinar to be successful,however,you’ll need the following:

Social Media Visibility

Everything is done online nowadays,including the promotions for your webinar. Send out messages and post teasers weeks or days before your webinar so that people will have ample time to see the schedule. Personally invite the leads you are trying to convert by giving them an overview of the topics you will discuss. Use event management sites where you can add the schedule of your webinar for free,for more exposure. Make it easy for attendees to save the date on their calendars as well.

Share Clear Information about the Webinar

Before you post details about your webinar,make sure that everything is accurate. Check that the time is specified clearly,and let everyone know where the webinar is happening. Some hold it via apps,while others premiere their video on Facebook or other social media platforms. Wherever it is,include the details in your posters.

Follow up on Attendees After the Webinar

Your webinar is not just a source of information during uncertain times. It’s also a part of your marketing strategy. As experts in lead generation services,we recommend following up on those who attended the webinar to ask pertinent information and perhaps ease them along the sales funnel. If they attended the webinar,there is a good chance you offer something they are interested in,and now is the time to nurture this lead so that when the lockdown is over,you will be able to convert them.

Your business can continue operations during a time of crisis. All you have to do is take your business online.

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